A website for a business has become commonplace now, and if you don’t have one, you’re a bit of a unicorn. However, with that transition comes a plethora of websites that seem to look like the right digital front door for your business but often miss the mark.
Getting new clients to understand the need for their services can be a little trickier. Prospects may not be aware they have a problem and need their services, or they might not know what solutions they need for the problem they know they have. Telling stories and sharing client feedback is how you make them aware of both their problem and the solutions you can provide.
As we begin to close in on Christmas (some of us still with our heads reeling – where has the year gone?), many are thinking about a well-earned break. And rightly so, as the year has been challenging and tiring and probably found you working more hours than you should.
How do you get referrals from your best clients when they find it difficult to tell others what you do? The answer is that you often don’t – they avoid bringing it up because they can’t articulate it. Generally, they then can’t be bothered trying to explain or don’t want to look stupid that they don’t know.
As we started 2021, I’m sure we all felt like we were letting go of a well-worn jacket – put quickly in the charity bin and never to be seen again (if you’re in Melbourne you might need a new one right about now #melbournesummer). But, alas, the year hasn’t started so clean and fresh.