A website for a business has become commonplace now, and if you don’t have one, you’re a bit of a unicorn. However, with that transition comes a plethora of websites that seem to look like the right digital front door for your business but often miss the mark.
Getting new clients to understand the need for their services can be a little trickier. Prospects may not be aware they have a problem and need their services, or they might not know what solutions they need for the problem they know they have. Telling stories and sharing client feedback is how you make them aware of both their problem and the solutions you can provide.
As everyone heads back into the office the ‘to do’ lists hastily made in 2020, will be dusted off and removed from the desk drawer. On that post-it note will be some items that possibly became more of an obvious need by the end of a challenging 2020. Some will also be based on opportunities you really want to harness for this year.
As we started 2021, I’m sure we all felt like we were letting go of a well-worn jacket – put quickly in the charity bin and never to be seen again (if you’re in Melbourne you might need a new one right about now #melbournesummer). But, alas, the year hasn’t started so clean and fresh.
The last few years have seen enormous changes within the marketing world, especially in the digital space. If you haven’t been doing any marketing for your business lately, then at the moment it’s kind of ‘blink’ and the next new thing has arrived. Of course, some of these new things come on fast and leave just as quickly. However, those of you who still think Facebook is a ‘fad’ and will pass…we probably need to chat.
In today’s virtual business world, content is the only way to get ranked organically in searches online. It’s also the best dollar ROI (return on investment) for marketing you can get. It needs to be the cornerstone of your strategy. So let’s jump on the proverbial bandwagon, sharpen the pencils, and start ratcheting up your content game!