Social media has become an integral part of our lives. It’s a level of communication that we accept for family and friends, and we even buy and sell on it easily. But do you really believe it can work for your industry and business? Embracing social media has been a game-changer for many business owners and here’s why.
Social media is a powerful tool when used for good. But it also brings up when emotions when speaking to business owners about using it for marketing. So, how does a business owner get past this to use it for business? The best approach is to separate what you do on social media personally and instead focus on how you can use it for business.
“Just put a post up. It can’t be that hard.” These are famous last words for many business owners. We create a lot of content for our clients. Thoughtful, intelligent and aesthetically pleasing content. Which takes a lot of time to plan, write and design. And so it should. So how long do you think it can take to write a months worth of content?
In today’s virtual business world, content is the only way to get ranked organically in searches online. It’s also the best dollar ROI (return on investment) for marketing you can get. It needs to be the cornerstone of your strategy. So let’s jump on the proverbial bandwagon, sharpen the pencils, and start ratcheting up your content game!
Many of us have been thrust into a challenging situation with COVID-19, both personally and professionally. Whether you’re a business owner that now has to struggle with the work from home gig, with the partner, the kids AND the dog, or you’re quickly trying to implement strategies for employees to work remotely AND find new ways to interact with clients or customers – it’s all pretty bloody overwhelming.