Social media has become an integral part of our lives. It’s a level of communication that we accept for family and friends, and we even buy and sell on it easily. But do you really believe it can work for your industry and business? Embracing social media has been a game-changer for many business owners and here’s why.
How do you get referrals from your best clients when they find it difficult to tell others what you do? The answer is that you often don’t – they avoid bringing it up because they can’t articulate it. Generally, they then can’t be bothered trying to explain or don’t want to look stupid that they don’t know.
It’s fair to say that the advice industry has taken a fair pounding in the last few years. For many advisers and advice practices, they have rolled with the punches, taken on board the changes in requirements and continued to provide a valuable service to clients.
The last few years have seen enormous changes within the marketing world, especially in the digital space. If you haven’t been doing any marketing for your business lately, then at the moment it’s kind of ‘blink’ and the next new thing has arrived. Of course, some of these new things come on fast and leave just as quickly. However, those of you who still think Facebook is a ‘fad’ and will pass…we probably need to chat.
It’s hard to know what ‘normal’ will look like when businesses and homes open up again. But it will happen eventually and it’s likely that some things won’t go back to what they were before. Have you thought about what your business might look like when things do? There’s probably some key areas that are going to look different going forward.