Social media has become an integral part of our lives. It’s a level of communication that we accept for family and friends, and we even buy and sell on it easily. But do you really believe it can work for your industry and business? Embracing social media has been a game-changer for many business owners and here’s why.
Social media is a powerful tool when used for good. But it also brings up when emotions when speaking to business owners about using it for marketing. So, how does a business owner get past this to use it for business? The best approach is to separate what you do on social media personally and instead focus on how you can use it for business.
A website for a business has become commonplace now, and if you don’t have one, you’re a bit of a unicorn. However, with that transition comes a plethora of websites that seem to look like the right digital front door for your business but often miss the mark.
Getting new clients to understand the need for their services can be a little trickier. Prospects may not be aware they have a problem and need their services, or they might not know what solutions they need for the problem they know they have. Telling stories and sharing client feedback is how you make them aware of both their problem and the solutions you can provide.
As we begin to close in on Christmas (some of us still with our heads reeling – where has the year gone?), many are thinking about a well-earned break. And rightly so, as the year has been challenging and tiring and probably found you working more hours than you should.
How do you get referrals from your best clients when they find it difficult to tell others what you do? The answer is that you often don’t – they avoid bringing it up because they can’t articulate it. Generally, they then can’t be bothered trying to explain or don’t want to look stupid that they don’t know.