The last few years have seen enormous changes within the marketing world, especially in the digital space. If you haven’t been doing any marketing for your business lately, then at the moment it’s kind of ‘blink’ and the next new thing has arrived. Of course, some of these new things come on fast and leave just as quickly. However, those of you who still think Facebook is a ‘fad’ and will pass…we probably need to chat.
Archives for August 2020
The agony of creating social media content
“Just put a post up. It can’t be that hard.” These are famous last words for many business owners. We create a lot of content for our clients. Thoughtful, intelligent and aesthetically pleasing content. Which takes a lot of time to plan, write and design. And so it should. So how long do you think it can take to write a months worth of content?
How do I tell our story?
In today’s virtual business world, content is the only way to get ranked organically in searches online. It’s also the best dollar ROI (return on investment) for marketing you can get. It needs to be the cornerstone of your strategy. So let’s jump on the proverbial bandwagon, sharpen the pencils, and start ratcheting up your content game!
How will you retain clients post COVID?
It’s hard to know what ‘normal’ will look like when businesses and homes open up again. But it will happen eventually and it’s likely that some things won’t go back to what they were before. Have you thought about what your business might look like when things do? There’s probably some key areas that are going to look different going forward.